Brand Storytelling in the Digital Era: From Brand DNA to a Repeatable Content System
November 29, 2019
A practical framework for turning brand purpose, audience insight, persona, tone and proof into consistent stories across digital channels.
SocialMedia
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Facebook Introduce New Brand Safety Controls for Advertisers
November 23, 2019
Facebook announced on 20 November 2019 several updates that were rolled out to provide a safe environment for users and advertisers.
Facebook Uses Machine Learning for Personalized Ads
November 15, 2019
Aimed at improving the users’ shopping experience, Facebook announced on 13 November 2019 their release of Dynamic ad features that use machine learning to personalize ads based on
Facebook Makes Payments Simple
November 15, 2019
Facebook announced on 12 November 2019 the launch of Facebook Pay, an easy, safe, and reliable payment feature for the Facebook app. The new feature aims to make
Snapchat Introduces Dynamic Ads
October 22, 2019
On 17 October 2019, Snapchat announced the release of Dynamic Ads feature for businesses.