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Google Seeks to Help Develop India's Digital Opportunities

Google Seeks to Help Develop India’s Digital Opportunities

On 13 July 2020, Google CEO Sundar Pichai announced the launch of the Google for India Digitization Fund. 10 billion dollars will be invested into India over the next few years to promote the growth of its digital economy. Technology platforms and the Indian government may not have always seen eye to eye, but Pichai …

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Google Introduces Shoploop, a New Video and Review Platform

Google Introduces Shoploop, a New Video and Review Platform

With the significant rise of demand for eCommerce, Google has been rolling out new updates to be at par.  Today, Google introduces Shoploop, a new video and review platform. Such a showcase platform aims to tap on short-form videos in maintaining an online shopping stake. Find, Test, and Buy Products in One Platform It was …

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New Smart Replies are Now Available on YouTube Studio

New Smart Replies are Now Available on YouTube Studio

Google adds its ‘Smart Replies’ feature to YouTube Studio for content creators to be able to connect and engage with their audiences in a more efficient manner. This new update, posted on 1 July 2020, analyzes comments on YouTube videos and provides creators with responses that can be posted with just one tap.  This GIF …

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Google Adds New RPM Metric to YouTube to Help Assess Content's Performance for Monetization

Google Adds New RPM Metric to YouTube to Help Assess Content’s Performance for Monetization

On 10 July 2020, YouTube announced that it will be adding new metrics for content creators to get a better grasp of their channel’s performance in terms of monetization.  This is YouTube’s response to its lowered returns due to the COVID-19 pandemic’s impacts on the platform and across the globe. Advertising on YouTube has plummeted …

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