The Importance of a Brand’s Online Presence
October 8, 2020
After the height of the COVID-19 pandemic, eCommerce has risen significantly. It saw a 32% growth between April and June 2020. BOPIS (Buy Online, pick up in-store) rise
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No Click Through? Google Has a New Way to Track Video Ad Conversions!
September 20, 2020
It is complicated to track video ad performance, especially when users don’t click on the ad the first time they see it but are still influenced to convert
Google Updates Local Store Listing
September 16, 2020
Retail stores have been deeply affected by the lockdowns and social distancing. Today, eCommerce is on the rise, and businesses have to cope. Google is making efforts to
Google Launches Fundo – A Virtual Events Platform
September 9, 2020
Due to the COVID-19 pandemic, people globally, especially businesses, have resorted to digital events. Today, around 87% of marketers consider them to generate revenue online. On 12 May
Google provides new ways for brands to use audio engagement
August 28, 2020
More and more consumers are turning towards consuming audio content, so Google has provided a new slew of audio advertising options. The aim of these options is to