After the height of the COVID-19 pandemic, eCommerce has risen significantly. It saw a 32% growth between April and June 2020. BOPIS (Buy Online, pick
It is complicated to track video ad performance, especially when users don’t click on the ad the first time they see it but are still
Retail stores have been deeply affected by the lockdowns and social distancing. Today, eCommerce is on the rise, and businesses have to cope. Google is
Due to the COVID-19 pandemic, people globally, especially businesses, have resorted to digital events. Today, around 87% of marketers consider them to generate revenue online.
More and more consumers are turning towards consuming audio content, so Google has provided a new slew of audio advertising options. The aim of these
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