Last month, Google introduced Topics API which secures and protects users’ privacy and facilitates insights to publishers. Today, the company has released its updates on Search Ads 360
The implementation of Apple’s iOS 14.5 has significantly impacted ad targeting. Apple’s IDFA needed a device user’s permission to allow data tracking. As predicted, most users opt out.
It seems that automation is becoming z necessity among online platforms today. Facebook, for one, enabled ad strategies and creative prototyping to automate holiday ads creation. LinkedIn has
The COVID-19 pandemic has pushed more and more businesses into going digital, and Google is continually adding new tools to help make the process easier and more streamlined.
To help advertisers make the most of their ad campaigns, Google recently announced the release of a few new tools geared towards helping advertisers maximize their campaigns. The