Aimed at improving the users’ shopping experience, Facebook announced on 13 November 2019 their release of Dynamic ad features that use machine learning to personalize ads based on data and user preferences.
Facebook announced on 12 November 2019 the launch of Facebook Pay, an easy, safe, and reliable payment feature for the Facebook app. The new feature aims to make transactions simple and make sure personal information is kept safe and protected.
With the ongoing success and popularity of Stories in the social media platforms handled by Facebook, the social media company rolled out on 16 October 2019 a new feature to help companies in the creation of their ad content.
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