YouTube is set to help advertisers reach more people and monetize their content. The platform made ads available in shorter YouTube videos. It expanded the availability of Super Chat and Super Stickers to more regions. It even lowered the eligibility threshold for community posting. Today, YouTube expands video ads to CTV. YouTube’s Connected TV (CTV) …
YouTube’s gaming console and TV offerings are getting stronger. Last December 2020, around 120 million people in the US watched TV streams on the platform. That is why YouTube starts focusing on improving its Connected TV (CTV) offerings. Some improvements are its expansion to new sports channels and the 4K plus package. As CTV data …
YouTube is the number 1 platform preferred by sports fans in the US. It consistently recorded a 40% growth in sports video every year. The platform houses a wide range of sports content – from clips, highlights, to live games. As such, YouTube launches a new sports channel and expands its CTV offering. Last December …
YouTube Launches New Sports Channel and Expands CTV Offering Read More »
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