Connected TV

YouTube Shares a Look at Its 2022 Focus

YouTube Shares a Look at Its 2022 Focus

YouTube has been reporting immense growth in 2021. The platform reported a $28.8 billion ad revenue last year. Recently, YouTube CEO Susan Wojcicki announced the platform’s top 2022 priorities. Today, YouTube shares a look at its 2022 focus. Chief Product Officer Neal Mohan shares a look at YouTube’s 2022 focus. These include innovations for creators, …

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YouTube Expands Video Ads to CTV

YouTube Expands Video Ads to CTV

YouTube is set to help advertisers reach more people and monetize their content. The platform made ads available in shorter YouTube videos. It expanded the availability of Super Chat and Super Stickers to more regions. It even lowered the eligibility threshold for community posting. Today, YouTube expands video ads to CTV. YouTube’s Connected TV (CTV) …

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YouTube Launches New Sports Channel and Expands CTV Offering

YouTube Launches New Sports Channel and Expands CTV Offering

YouTube is the number 1 platform preferred by sports fans in the US. It consistently recorded a 40% growth in sports video every year. The platform houses a wide range of sports content – from clips, highlights, to live games. As such, YouTube launches a new sports channel and expands its CTV offering. Last December …

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