After launching hosted checkout and exploring different updates, Pinterest has established a worldwide collaboration with Headspace to provide users more stress-relief and management solutions ahead of World Mental Health Day next week (10/10).
Pinterest wants artists to “integrate wellness practices into their everyday life through Headspace’s library of premium mindfulness material.” Guided meditations, mindful walks, breathing exercises, concentration music, and more.
This is significant since more research show the mental toll of content creation and publishing.
Pinterest’s partnership with Headspace takes place on 6 October 2022.
Implications to Marketers:
The new Headspace alliance will expand Pinners’ mental health assistance options which all platforms should implement, and while each has some support, the more the better.