Pinterest rewards creators differently since it focuses on building a community around shared ideas and passions. The platform enabled discover creators on story pins, expanded creator fund, and new shopping tools. Today, Pinterest enables idea ads and paid partnership tools.
These are full-screen multi-page presentations with custom links. They will appear in a Pinner’s feed via the interest targeting tools, to maximize response. Essentially, it is an amplified idea pin placed in paid promotions.
Paid Partnership Tools
Idea ads include a “Promoted by” label below the creator’s name. It comes together with the links of both the brand profile and creator profile. It opens up paid partnership tools, where creators simply tag a related business on their idea pins. The brand will be alerted of the collaboration opportunity and can choose to accept or decline the tag. After accepting the partnership, the brand can also start promoting the content.
Pinterest enables idea ads and paid partnership tools on 15 June 2022.
Implications to Marketers:
Idea ads and paid partnership tools can help marketers boost the reach of ads and campaigns on Pinterest. It is a great option to establish partnerships within the app to create better content and help creators earn.