Pinterest not only makes it easier to track ideas and inspiration. At the same time, its eCommerce push makes it easier to buy within the app. The platform enabled AR try-on, collections pins, and idea pins. Today, Pinterest enables board stickers.
Pinterest board stickers allow pinners to highlight a specific Pinterest board on pins. By tapping the plus (+) icon to add a photo, users can choose to link an existing board. They can add up to 5 boards per sticker and up to 20 board stickers in an idea pin. Public sticker boards can also be tagged. The update is currently available to Pinterest iOS users.
Pinterest enables board stickers on 09 August 2022.
Implications to Marketers:
Pinterest board stickers are a great way for marketers to highlight relevant products and services. It can also boost reach and revenue at the same time.