Pinterest is a stand-alone visual search engine. Since its founding in January 2010, it continues to give a unique experience to pinners. It’s a social network where you can find inspiring ideas. These may either be on lifestyle, hobbies, and purchases. Last 15 June 2020, the platform published New eCommerce Data of Pinners. Today, Pinterest shares trending searches data. This is to further provide helpful insights to businesses.
The data noted that well-being and self-care are the top priorities of pinners these days. This is a result of the COVID-19 lockdowns. The highest searches from February to May 2020 relate to ideas about mental wellness:
- Gratitude = +60%
- Meditation = +44%
- Positivity = +42%
As such, Pinterest adds a new element to its compassionate search feature. By searching #pinterestselfcare, pinners can find helpful well-being exercises. This was organized with the help of Brainstorm. It’s the Stanford Lab for Mental Health Innovation.
Starting a new business also showed a +35% increase in pin searches. It shows that people are looking at the positive side despite the pandemic. In May 2020, pinners started looking for future goals involving the family, house, and life.
Mindful living also became a trend. Because many people were forced to stay home, they are using their free time to remodel their home space. Among the popular searches are budgets and creative ideas for the following:
Pinterest shares trending data searches as of 21 July 2020.
Implications for Marketers:
With 322 million active users, Pinterest can be a great marketing platform. These trending data searches help brands know their audiences’ interests. It can be a powerful tool for social listening. Marketers should realize that Pinterest is more than just a visual engine. It’s a powerful search engine tool. So, optimize your pins and boards with relevant keywords. The results will be great business opportunities. It’s also important to note that the uniqueness of Pinterest best converts browsers into buyers. As such, marketers should also plan marketing on the platform.