Meta, a leading data privacy and security company, has launched centralized data privacy and ad targeting controls for Facebook, Instagram and Messenger. The new controls allow users to manage their data privacy settings across all three platforms from one central location. This includes the ability to control which data is shared with advertisers, as well as the option to opt-out of targeted advertising altogether.
The move is in response to growing concerns over data privacy and the use of personal information for targeted advertising. Meta’s new controls aim to give users more transparency and control over their data, while also helping brands to comply with data privacy regulations.
Meta launches centralized Facebook, IG, and Messenger data privacy and ad targeting controls on 19 January 2023.
Implications to Marketers:
The launch of Meta’s centralized data privacy and ad targeting controls for Facebook, Instagram, and Messenger highlights the growing concerns over data privacy and the use of personal information for targeted advertising. This can be a reminder for marketers to review and implement their data privacy policies and to be transparent with their audience about the data they collect and how it’s used for targeted advertising. Additionally, the article highlights the importance for marketers to comply with data privacy regulations and to give users more control over their data. By doing so, marketers can build trust with their audience and ensure that their advertising efforts are effective and ethical.