Meta is opening Branded Content on Facebook Reels to all artists worldwide, giving short-form producers another way to monetize.
As Meta explains, the Branded Content Tag alerts business partners to your content and provides performance indicators. Meta also requires creative material that promotes a brand or product to tag it.
In 2020, Meta introduced the Branded Content Tag for Instagram Reels. Now, Facebook Reels creators may add the tag, which will allow companies to partner with relevant producers in their specialty and area on Facebook Reels campaigns.
Reels creators that follow Meta’s Partner Monetization and Branded Content regulations can utilize the feature immediately. Branded Content for Reels: A Guidebook is accessible here.
Meta makes branded content tags available to all Facebook Reels creators on 17 October 2022.
Implications to marketers:
Providing creators with branded content tags allows more of them to generate more monetizable short-form videos.