The cryptocurrency landscape is extremely improving. That is why Meta (formerly Facebook) expands eligibility to run cryptocurrency ads. Meta’s new vision for the Metaverse project is to allow people to feel really being present in a physical space. Its cryptocurrency is called Diem under the Novi wallet.
From 3 regulatory licenses, Meta expands eligibility to run cryptocurrency ads into 27 global companies. The list includes the following:
- Abu Dhabi Global Market, Financial Services Regulatory Authority
- Australian Securities and Investments Commission (ASIC)
- Australian Transaction Reports and Analysis Centre (AUSTRAC)
- Austrian Financial Market Authority (FMA)
- Bangko Sentral ng Pilipinas (BSP)
- Department of Financial Services, New York state (NYSDFS)
- Dubai Financial Services Authority
- Dutch Central Bank (DCB)
- Estonia’s Financial Intelligence Unit
- Financial Crimes Enforcement Network, (FinCEN)
- Finland’s Financial Supervisory Authority (Fin-FSA)
- France’s Autorité des Marchés Financiers (AMF)
- Germany’s Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin)
- Hong Kong’s Securities and Futures Commission (SFC)
- Indonesia’s Commodity Futures Trading Regulatory Agency (BAPPEBTI)
- Japanese Financial Services Agency (FSA)
- Korea Financial Intelligence Unit (KoFIU) / Financial Services Commission (FSC)
- Luxembourg’s Comission de Surveillance du Secteur Financier (CSSF)
- Monetary Authority of Singapore (MAS)
- Norway’s Finanstilsynet
- Sweden’s Financial Supervisory Authority (FSA)
- The Financial Transactions and Reports Analysis Centre of Canada (FINTRAC)
- The Malta Financial Services Authority (MFSA)
- The Securities Commission Malaysia (SC)
- The Thai Securities and Exchange Commission (SEC)
- United Arab Emirates Onshore, Central Bank of the United Arab Emirates
- United Kingdom’s Financial Conduct Authority (FCA)
Meta expands eligibility to run cryptocurrency ads on 01 December 2021.
Implications for Marketers:
As many regions recognize cryptocurrency as a legitimate form of payment, Meta is set to boost revenue through cryptocurrency ads. Marketers can consider them as an option to promote products and services. It may be a good opportunity to tap into the power of crypto communities to get more insights into how they are performing.
Reference: https://www.facebook.com/business/news/expanding-eligibility-to-run-ads-about-cryptocurrency
