Remember Meta’s promise to include users in their AR & VR innovation? The company holds true to what it said as Meta enables drawing animation. It is quite similar to Montage, where you can turn Stories into Reels.
Meta announces that it is rolling out the first of its kind method of using AI to animate children’s drawings. Users can upload children’s drawings on Facebook. Then, the new drawing animation tool will let is dance, skip, jump, or wave.
Meta enables drawing animation on 16 December 2021.
Implications for Marketers:
Meta’s drawing animation may look fun and simple for kids. But marketers should keep an eye on its broader push. The tool can be a great way to create engaging and fun Meta aads and campaigns.
Reference: https://about.fb.com/news/2021/12/using-ai-to-animate-childrens-drawings/
