Facebook live is one of the most-used features on the platform. That is why it enabled live shopping Fridays and multi-participant live streaming. Facebook also provided inspiration and tips to maximize a live broadcast from time to time. Today, Meta enables community managers to Facebook Live.
Facebook live users can now assign community managers to moderate live broadcasts. The new feature aims to address bullying, harassment, and trolling when there is ongoing live streaming. It has long been available to Facebook Live Gaming. But now, it expands to all Facebook Live users.
Meta enables community managers to Facebook Live on 01 July 2022.
Implications to Marketers:
As Meta enables community managers to Facebook Live, it can help marketers manage live shopping streams in more integrated ways. As such, they can better boost engagement and sales.