LinkedIn is continuously trying to find ways to boost connection and engagement. The platform enabled the boost button on event pages, and the boost marketing features allow users to turn organic posts into LinkedIn ads. Today, LinkedIn renames the share button as repost.
LinkedIn now renames the share button as repost. The “repost” button will now show on the lower function bar of any LinkedIn post. As such, the new engagement options for a LinkedIn post will now show: “Like, Comment, Repost, and Send.”
LinkedIn renames the share button as repost on 18 July 2022.
Implications to Marketers:
As LinkedIn renames the share button as repost, it makes it easier for marketers to amplify an ad or campaign. Through it, brands can ask followers to amplify the reach of posts via re-sharing.
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