Many businesses are now preparing for the next stage of growth after the COVID-19 pandemic. LinkedIn focuses on helping these businesses with its new motto to “Do business where business is done.” The platform rolled out the new “boost” marketing feature to turn organic posts into paid ads. It also launched a learning hub, a resource for online marketing training. Today, LinkedIn publishes a “Return to Growth” digital magazine to give businesses insights and tips from marketing experts.
The “Return to Growth” digital magazine explores everything about digital marketing. It gives a detailed insight on how to identify the highest-value audiences in LinkedIn. It also provides ways on how to engage with these audiences when they are most receptive. The digital magazine makes businesses ready for growth this 2021. Among its features are:
- A Data-Driven Guide to Better Video Advertising
- A Planning Framework for Executive Thought Leadership from Edelman, a global communication firm.
- How to Build Trust by Rachel Botsman, a Trust Fellow of Oxford University.
- The Future Role of Virtual Events
- The New Generation ff Buyers Rewriting the Rules Of B2B
It also features inspiring campaigns from Cisco, Johnson & Johnson, Spotify, and Upwork. The best highlights of “Return to Growth” digital magazine are the interviews with the marketing leaders of DocuSign, Maersk, Microsoft, and Salesforce.
LinkedIn publishes the “Return to Growth” digital magazine on 25 June 2021.
Implications for Marketers:
LinkedIn’s “Return to Growth” digital magazine has a heap of insights to level up marketing on the largest professional network. It is worth downloading such a digital magazine among marketers to learn more about different strategies using LinkedIn for business.