LinkedIn is a platform for professional networking. In recent months, it has been helping businesses through insights and tools. Last 10 June 2020, it issued a New Guide to Content Marketing. On 26 June 2020, it was followed by the Evolving World of Work Insights. Then, on 01 July 2020, it launched new analytic tools for company pages and an infographic on how marketers responded to the COVID-19 pandemic. Today, LinkedIn publishes an eBook on Planning for a Strong Recovery: Best Practices for Driving Growth & ROI.
The eBook is a 6-step roadmap on how marketers can guide businesses to new opportunities. These are:
- Knowing one’s role to support the business on a data-driven journey
- Assessment of current business state and how to plan
- Knowing what’s happening in the market
- How to optimize LinkedIn measurement strategy
- Best practices on LinkedIn marketing
- Aligning one’s goals with LinkedIn
Planning for a Strong Recovery is also a handy guide to the latest market researches, trends, and tools. It covers 5 key areas:
- Brand Building
- Change Management
- Media Planning
- Message Planning
- Strategic Planning
LinkedIn publishes the Planning for Strong Recovery eBook as of 27 July 2020.
Implications for Marketers:
Marketers should not miss reading the “Planning for a Strong Recovery” eBook. It provides actionable steps to assess a brand’s current situation. Moving forward, it helps brands maximize opportunities for a business to bounce back. As such, it’s also worth considering LinkedIn Ad products as another option for marketing.