The best part of LinkedIn is continuous education. The platform has a marketing lab to help marketers grow audiences via content and creative designs. It also launched a Creator Accelerator Program to level up content creation. Today LinkedIn expands the Creator Accelerator Program to technology & innovation.
LinkedIn’s Creator Accelerator Program is a $25 million investment to fund an incubator-style of personal coaching among creators. Around 100 creators will receive a grant of $15,000 each to help them amplify their voices and build audiences. After almost a year, LinkedIn is expanding the program to US creators who are passionate about technology and innovation. It will be a 6-week mentorship from:
- Colin Rosenblum and Samir Chaudry, founders of Colin and Samir, building a Creator Economy
- Sherrell Dorsey, founder & CEO of The Plug
Each participant will receive a $12,000 financial grant to fund opportunities within the LinkedIn channel.
LinkedIn expands the Creator Accelerator Program to technology & innovation on 21 July 2021.
Implications to Marketers:
As LinkedIn expands the Creator Accelerator Program to technology & innovation, marketers should expect new features and tools to boost brand awareness and conversion. With such exposure, LinkedIn will surely build a great marketing platform.