Last March 2021, LinkedIn introduced the Creator mode. LinkedIn Creator Mode is an alternate profile to business pages. After 7 months, the platform added new features such as LinkedIn live broadcast, a newsletter, and suggested creators on it. Today, LinkedIn enables new creator tools.
Content Alerts
LinkedIn adds a subscription bell on top of a profile. Followers who wish to subscribe can click the bell to enable notifications. Every time you post something new on your profile, subscribers will receive a notification about the new post.
Creator Analytics
LinkedIn will provide a more in-depth overview of content performances. These include the total number of profile views, post impressions, and searches. Users can also filter these performance insights per period like the past 7 days, past 30 days, etc. Additionally, users can filter engagement demographics based on different categories.
Newsletter
Creators can now highlight their newsletters o a featured section of their LinkedIn profile. From there, your audience can quickly find your newsletter content and subscribe.
Improved Post Analytics
Post analytics are insights per post. LinkedIn refreshes those analytics for creators to get a deeper level of details. These include the number of comments, impressions, reactions, and shares for every post. Users can also filter these demographics based on different categories.
Profile Video Tools
Creators will now see prompts to inspire you with what to share when going live. A profile video ring will also show to alert users that you are currently on a live broadcast.
LinkedIn enables new creator tools on 30 March 2022.
Implications for Marketers:
LinkedIn’s new creators can be a valuable asset for marketers. Such notification features and insights can help brands better strategize on their LinkedIn marketing approach.
