Under-60-second Stories videos will no longer be broken into 15-second chunks in Instagram.
When you update your IG app, you’ll get a message that your Stories videos won’t be split up, providing for a more smooth viewing experience.
Instagram has been testing the upgrade with select users over the past year as part of a larger effort to integrate its video options in line with short-form video and engagement trends.
Instagram makes this update possible on 23 September 2022.
Implications to Marketers:
Longer stories won’t have to be broken up into chunks which will encourage viewers to watch stories instead of skipping them. This will help marketers get more engagements and conversions.
Reference: https://twitter.com/MattNavarra/status/1573223477213122561
