Today, Instagram updates how it addresses potentially harmful content. It has been a long battle for the platform to counteract global misinformation. Instagram introduced authenticity measures to verify that a post comes from real people. It also enabled possible misinformation warning alerts.
As Instagram updates addressing potentially harmful content, it is taking stronger actions against posts that contain:
- Bullying
- Hate speech
- Inciting violence
- Reported upsetting posts
The update will impact the individual post and not the account per se.
Instagram is now taking two actions against misinformation and potentially harmful content. First, it will either remove any potentially harmful content plus notify the owner of the post that it has been removed. Second, it will limit the visibility of the content among feeds.
Instagram updates addressing potentially harmful content on 20 January 2022.
Implications for Marketers:
As Instagram updates how it addresses potentially harmful content, it limits the spread of bullying, hate, misinformation, and violence. For marketers, it means a better platform to honestly promote products and services.
Reference: https://about.instagram.com/blog/announcements/how-we-address-harmful-content-on-feed
