Google is the world’s number one search engine. People use it to search for information, location, products, and services. In the past two decades, the platform caters to jobs, maps, photos, and videos. This year, it’s focusing on enabling audio engagement. The initial move was made by Google when it launched Recorder in December 2019. Today, Google introduces Smart Scrolling.
Recorder is Google’s audio transcription tool. It can transcribe an audio recording of up to 18 hours in length. While Smart Scrolling a new feature of Recorder. It allows easy navigation of audio transcripts by splitting them into sections. Google’s AI automatically marks the important parts of the audio. It then converts these parts into sections and captions the keywords as chapter titles.
Google introduces smart scrolling as of 24 November 2020.
Implications for Marketers:
Smart Scrolling makes it easier for users to navigate audio recordings on Google. Using sections or chapters, they can go back and forth to specific content. For marketers, it’s a great way to boost the value of audio ads and broaden engagement.