Inclusion and Diversity are two of the main focus of Google. The largest global search engine aims to support minority-owned publishers. To do so, it updated custom biddings and search ads on Display & Video 360. Today, Google adds Latino- and Women-owned publishers’ attributes.
Google’s Display & Video 360 is an ad management platform where brands and businesses can manage Google campaigns and inputs. Because the platform is too complex for SMBs, Google tried to find ways in supporting small and local businesses. It enabled multicultural publishing to help Black-owned businesses.
As of today, multicultural publishing also allows Latino-and Women-owned publishers attributes. These are inventory packages from the following exchange partners:
- BidSwitch
- Google Ad Manager
- GumGum
- Kargo
- Magnite
- TripleLift
- Xandr
- Yahoo
- Yieldmo
The inventory packages for Latino- and Women-owned publishers make it easier for their brands to get discovered on the Google Marketplace.
Google adds Latino-and Women-owned publishers attributes in Display & Video 360 on 22 March 2022.
Implications for Marketers:
As Google adds multicultural attributes to publishing ads and campaigns in the Marketplace, it can help marketers boost the discoverability of multicultural brands and businesses. It can level up the competition among big and small brands.
