Facebook never tires of trying new ways to keep users engaged. It enabled a business page test and a redesigned layout for the desktop. It added Reels and Rooms on the top Stories panel. Today, Facebook tests Stories-like bars on iOS.
Again, Matt Navarra, a social media expert, tweets the update. Facebook users will now see a new Stories-like bar on top of their iOS timelines. Tapping on a profile image will lead them to the latest feeds and posts of the Facebook user. It makes it easier to keep the users updated with their Facebook friends and followings.
Facebook tests Stories-like bars on iOS as of 04 May 2022.
Implications to Marketers:
Facebook’s Stories-like bars on iOS are a great way for marketers to boost engagement. The more a Facebook Page becomes visible to its followers via the new alert bubbles by consistently posting updates.