Privacy and security have been a great challenge among social media networks. Facebook, for one, was charged with lawsuits concerning such issues. That is why it continues to strengthen its security tools. Recently, Facebook added end-to-end encryption on Messenger calls. It also added new control and safety features. As the platform calls for improved social media regulations, Facebook shuts down facial recognition.
As Facebook shuts down facial recognition, it will lead to several changes in the platform.
- First off, suggested tagging of names in a photo will no longer appear. Manual tagging may be needed to help people know who is in a photo or video.
- Facebook’s AI will no longer recognize people’s faces as they appear in memories, photos, and videos.
- The template for Facebook users who enabled facial recognition will be deleted.
- This change will impact automatic alt text (AAT). Facebook will no longer mention names to describe an image for the blind and visually impaired.
Facebook still sees the importance of facia recognition. It is shutting down the feature to align with the recent privacy and security policies.
Facebook shuts down facial recognition on 02 November 2021.
Implications for Marketers:
There is no clear impact with Facebook shutting down facial recognition to marketing. Still, brands and businesses should be on the lookout for similar updates. As they use the Facebook family of apps, it is best to keep pages safe and secured.
Reference: https://about.fb.com/news/2021/11/update-on-use-of-face-recognition/
