The Facebook Media Team releases another video from its internal expert. Such a discussion was made by Al Mooney, a Product Manager of the Video Publishing Team at Facebook. Al mentioned that the platform deeply cares about accessibility. They want the hearing-impaired to still enjoy videos with family and friends. People also consumed videos differently in 2020. Most of them watch videos with sounds off. This is the reason why they enable closed captions on videos. Today, Facebook shares tips about closed captions on videos.
Last September, Facebook released a paper on Best Practices for Video Creators. It provided tips on how to continuously post and organize video content. The recent video that Facebook Media releases are about closed captions on videos. It’s a tool in Creator Studio that lets you add an automatic caption to a video. Creators who don’t have the time to create video captions can now click a checkbox to auto-generate these closed captions.
Tips About Closed Captions
Al explains that Facebook harnessed its AI technology to automatically detect language and speech recognition. As such, it results in creating video captions less painful. Facebook tips about closed captions on videos are:
Video creators should use them. Everybody is a clear winner when you use video captions. Viewers can digest the video content even if the sounds are off. For brands, this increases video engagement.
It’s also important to capture clear audio when creating video content. Consider the audiences’ environment having a lot of noise distraction. Clear audios enable accurate closed captions and better video viewing. Facebook suggests using a high-quality microphone and running your audio through a compressor.
Use the caption editor. Facebook admits that AI is not perfect. Even though it has perfectly captured closed captions for a video, there are some improvements you may want to do. Make the necessary corrections and improvements using the caption editor.
Languages Supported by Closed Captions
Facebook closed captions currently support 16 languages.
More languages will be added by the video publishing team in the coming days. Also, they will focus on making closed captions and video editing faster.
Implications for Marketers:
Closed Captions on videos help increase engagement and watch time on a brands’ video content. They can also help monetized videos together with AR Spark Studio, photo/video transfers, and Shops. For marketers, adding closed captions on videos offers a lot of marketing benefits. Besides the inclusion of the hearing impaired in your target audience, they help people digest video content even in public places. They also optimize video SEO ranking.