Facebook Watch is growing as a video destination. So, the Creator Studio team focuses on ways to better publish, organize, and discover video content. After relaunching Live With and adding new tools on Facebook Watch, the platform launched a video series on Facebook Media Page. These videos provide best practices and tips on using video content on Facebook:
- Publishing on the Go with Creator Studio
- Tips about Live Streaming
- Exploring Live Producer
- Using Music in Video
- Video Details Explorer
- Best Practices for Video Creators
On 22 September 2020, Facebook provides pro-tips in using video playlists and series.
Playlists
Playlists are collections of videos revolving around a specific theme or topic. These are perfect for organizing tutorials and thematic videos. They suggest related content to Facebook viewers allowing discovery.
Series
Series is a bunch of episodes sharing the same content set or theme. What’s good about a video series is the option to create trailers and have different seasons. Series also allow chronological viewing of content. They are highlighted on a Facebook Page for better discovery.
As per Facebook, playlists and series are a better way of organizing content for discovery and distribution. They offer a nice viewing opportunity to users. They also increase the chances of a video to appear when searching for content based on topics. Pages can also streamline their presence through multiple feeds on a Page.
Implications for Marketers:
Playlists and series are discovery tools on Facebook Watch. They cannot bring a sudden increase in video views. But in the long run, they play a key role in audience engagement. Marketers who have videos in a certain theme or topic can consider testing these two options. It may also be a good way to promote unique video content.
Reference: https://www.facebook.com/fbmedia/videos/323104465638624/?redirect=false
