Facebook is opening new ways for brands and groups to collaborate and increase engagement in the community. In June 2019, the platform allowed Public Groups to host branded content. After a year, they also allowed branded content within groups. Furthermore, they enabled brand collabs manager among creators and influencers on Instagram. Today, Facebook opens the brand collabs manager to Public Groups.
Brand collabs manager is a tool to help brands and creators connect and learn together. It’s where brands can find a list of creators, create paid partnerships, and unlock earning potentials on Facebook. The latest update allows brands to now search for a list of Pages and Public Groups that can help them promote their products and services. The Public Groups listing on brand collabs manager includes their audience demographics, group description, and sample posts. It also gives an overview of what types of brands can benefit from a sponsored campaign with such a public group.
Facebook opens brand collabs manager to Public Groups on 07 December 2020.
Implications for Marketers:
As Facebook opens the brand collabs manager to Public Group, it also opens a new way for Public Group admins to earn while spending their time interacting on Facebook. For marketers, partnership with Public Groups is a way to highly target the right audience for brands. It can increase brand engagement, conversion, and community followings.