Since Q2 of 2020, Facebook is getting more and more creative. The platform launched Venue last 29 May 2020. It updated its photo and video transfer tools last 4 June 2020. It rolled out new broadcaster tools on 24 June 2020. Today, Facebook introduces the new E.gg collage app.
- AUX, for getting a group playlist
- Bump, a student chat app
- CatchUp, for phone calls
- Collab, a short video clips music collaboration app
- Forecast, for crowdsourcing
- Hobbi, for organizing creative images
- Kit, an expanded messaging option in the Apple watch
- Venue, a companion for live sports events
- Whale, templates, and tools for memes
Jason Toff, Director of Product Management at Facebook, introduces E.gg via a tweet. He introduces it as an experimental platform for creative expressions. The short video clip shows creating “canvases” using E.gg. Users can mix and match these free-form media collages. They can reshape and resize them to fit a display. E.gg users can also share them within the app.
Facebook introduces E.gg on iOS as of 29 July 2020.
Implications for Marketers:
E.gg is the 10th app from NPE. It’s maybe a potential competitor of Snapchat and TikTok. For marketers, the app offers an easier way to create a compelling and enjoyable About Page. By learning how to create relevant media forms on the app, it can increase traffic on a Facebook Page. Needless to say, it can also be a potential content creator app in the long run.