The Clubhouse app has stirred a revolution on audio messaging and voice chats. Since it was launched in 2020, the app gained traction in the US and different parts of the world. It has recorded 13 million downloads on its 1st anniversary this month. That is why Facebook and Twitter have been aiming to clone it. Today, Facebook experiments with audio-only rooms in Messenger.
Messenger Rooms allow Facebook users to create a public or private group chat. Today, creating a room will show 3 options:
- Audio to start a private audio room with friends.
- Live Audio to broadcast an audio-only conversation with public listeners. This can serve as a public audio-only room.
- Video to start a private video room with friends.
Facebook is still working on the discovery process of public audio-only rooms. Once done, it can become a big lure among brands and creators.
Facebook experiments with audio-only rooms in Messenger as of 21 March 2021.
Implications for Marketers:
Audio-only rooms in Messenger reduce the pressure of video performance. Listeners can feel more casual and engaged. For marketers, this is a great option to better connect with niche-focused groups. With 2.74 billion monthly active users, brands can regularly interact with their followers through audio-only rooms to strengthen Facebook communities.