One of Facebook’s goals is innovation. It aims to give users choices and control. In September 2019, Facebook launched the Data Transfer Project. It’s a collaboration platform to allow access and transfer of data between services. Last 04 June 2020, the platform allowed photo/video transfer to Google Photos. Today, Facebook expands photo/video transfer to Dropbox and Koofr.
Facebook users can now transfer their photos and videos to Dropbox and Koofr. This is in addition to Google Photos. Dropbox is a U.S. file hosting service. While Koofr is a Slovenian software company that offers free file storage. Both services provide a private and safe online storage all in one place. Users can choose “Transfer a Copy of Your Photos or Videos” on their Facebook information page.
Facebook expands photo/video transfer to Dropbox and Koofr as of 03 September 2020.
Implication for Marketers:
As Facebook expands photo/video transfer to Dropbox and Koofr, users can expect more data portability options in the future. For marketers, this innovation can be a helpful tool to organize content. It enables a brand to try out posting their Facebook content on other platforms. It also allows easy file sharing within organizations. The key is to create content that will resonate with different platforms. As such, brands will have a huge marketing opportunity in a single content.