Groups have been an important part of the Facebook community. It helps Facebook users connect and feel a sense of belonging. Last October 2020, Facebook hosted its annual community summit. During the event, the platform announced its community management certification courses. This is together with other admin tools like admin assist, branded content, and topic hashtags. Today, Facebook expands its Community Manager Program.
Facebook’s Community Manager Program features different training courses to establish the best practices and standards on managing Facebook Groups. The 1st batch of community accelerators took the course under the English language only. Beginning March 2021, the course expands to 7 more languages as:
Such expansion on the Community Manager Program can boost the participation of Facebook Group admins in different parts of the world.
Facebook expands its Community Manager Program on 03 March 2021.
Implications for Marketers:
Facebook’s Community Manager Program is one way to help group admins get the best of their Facebook Group engagement. For marketers, this certification course can uplift their knowledge in maximizing Facebook Groups to promote a brand. With 1.8 billion active users on Facebook Groups, being a certified community manager builds a reputation. This reputation boosts follower engagement which can be a useful marketing strategy for a brand.