Facebook Groups is a community of users who share similar interests. Such a community develops a deeper connection and engagement within the platform. To promote their safety, Facebook announces stricter rules for group interactions.
Facebook’s stricter rules for group interactions cover the following actions.
- Removal of harmful, inaccurate, and misleading content on group recommendations. Facebook has removed civic and political groups in the US last January 2021. The new rule will now remove similar content on group recommendations. This is together with false reports, low-quality health and finance posts, and unsafe content.
- A pop-up message will also show once a Facebook user opens up a Facebook group page with community standard violation. The pop-up wishes to warn the user about reviewing the group before joining. Posts made by these groups will also be reduced in the news feed.
- Members who incur group violations will be blocked from commenting or posting for a certain time.
In line with these stricter rules, Facebook has been setting up financial incentives for group admins to keep group discussions on track and better enforce Facebook Community Standards.
Facebook announces stricter rules for group interactions on 17 March 2021.
Implications for Marketers:
Facebook’s stricter rules for group interaction are a clear way of promoting safety within the community. For marketers, this means better engagement with a brand‘s group of followers. Facebook groups with a good reputation are a great platform to market relevant products and services. As Facebook limits the visibility of groups that violate their standards, there’s a better chance of discovery among the good ones left.