Do you want to create irresistible content for brands? Bernie Wong will conduct a digital marketing power-up series of workshops on behalf of The Hong Kong General Chamber of Commerce (HKGCC). It is the first in a digital marketing masterclass series. There are five lessons in this series designed to teach students practical digital marketing skills. All workshops will be conducted in Cantonese at the Chamber Theatre 22/F United Centre, 95 Queensway, Hong Kong. Ticket prices are HK$850 for members and HK$1050 for non-members.
Target Audience:
- Business executives
- Marketers working in brand management, digital marketing, marketing communications, product or service innovation
Session 1 – Power of Social Media Marketing
Date: 24 August 2022 (Wednesday) / Time: 9:30 AM to 12:30 PM
In today’s era of the digital pandemic, social media is ubiquitous and has a profound impact on our lives. Many companies are now using online social media to distribute company and product information and reach current and potential customers in a virtual electronic world. This workshop is designed to teach marketing practitioners the skills of distributing branded content on social media, increasing your brand’s social media following, and thus increasing sales.
Syllabus:
- Should You Hype Your Brand Online?
- Unpopular Social Media Content on Facebook
- Ways to Discover Customer Preferences
- “Selling But Not Selling” Marketing Techniques
- Viral Marketing
- Example Sharing
Session 2 – Live Streaming and Video Marketing: Creating Professional Branded Videos to Meet New Audience Expectations
Date: 30 August 2022 (Tuesday) / Time: 2:30pm to 5:30pm
Session 3 – Instagram Marketing: Creating Attractiveness Eyeball’s Brand Content
Date: 06 September 2022 (Tuesday) / Time: 9:30am to 12:30pm
Session 4 – Big Trends in Brand Marketing: The Application of AI, Metaverse, and Web 3.0
Date: 11 October 2022 (Tuesday) / Time: 9:30 am to 12:30 pm
Session 5 – Storytelling Marketing: Creating Moving Brand Stories
Date: 26 October 2022 (Tuesday) / Time: 2:30 pm to 5:30 pm
Speaker Bio
Bernie Wong is a creative digital and social media marketing professional who has worked with Fortune 500 brands such as Starbucks, GAP, Adidas, Disney, and Marks & Spencer, serving as the Founder of Social Stand Limited and helping clients tell their stories, engage with their audiences, and unleash the power of their brands. He focuses on online and social media marketing and advertising initiatives. He is an in-demand speaker, lecturer, radio program host, and columnist who brings to the table 15 years of professional experience and an aptitude for leading seminars and workshops.
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