Bernie Wong

Digital Academy - Brand Storytelling

Digital Academy – Brand Storytelling

In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.” The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM.  Brand storytelling is an important part …

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eCommerce Insights from Buying a Can of Coke

eCommerce Insights from Buying a Can of Coke

“I’ve set up my online store. How can I increase sales next?” Recently, many clients asked for help in conducting the next phase of marketing for their online stores. Many brands have already experienced competition just to be listed on marketplaces like HKTV Mall. SMEs who intend to do so should have already been listed. …

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Bernie Wong on Social Media Marketing Level-Up Series: Social Media Marketing Next

Bernie Wong on Social Media Marketing Level-Up Series: Social Media Marketing Next

Do you want to stay on top of the game?  On 22 July 2021, Bernie Wong, the owner and founder of Social Stand Limited, will facilitate a Social Marketing Level Up Series on Social Media Marketing Next in partnership with the Hong Kong General Chamber of Commerce HKGCC.  According to Bernie: “The world of social media is constantly …

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A Million-Dollar Class on Customer Personas

A Million-Dollar Class on Customer Personas

Every brand has probably gone through the process of creating “Customer Personas.” For most, this would have been conducted before the launch of a brand or a product or as part of drawing up marketing plans or repositioning one’s customer service. Yet, this important subject is often neglected, sometimes done cursorily or just for show. …

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