Launched in April 2020, Clubhouse has been making a name in the online world. It has unveiled a new trend being an audio-based social media platform. Recently, it celebrated its 1st anniversary with 13 million downloads. The platform then launched its 1st accelerator program. Today, Clubhouse launches a direct payment process.
Clubhouse’s direct payment process aims to help creators earn money and thrive on the platform. It can also help them build an audience, community, and impact. Starting today, Clubhouse users can receive and send payment directly on the app. The rollout will be in waves which Clubhouse expects to be complete within the month. Clubhouse users can enable or disable the direct payment process. To send a payment, simply tap the creator’s profile, tap send money, and enter the amount you wish to send. 100% of the payment goes to the creator. While the sender will be charged a small processing fee from Stripe. Please note that a user cannot send payment if it’s not enabled in the receiver’s account.
Clubhouse launches direct payment process as of 05 April 2021.
Implications for Marketers:
Clubhouse’s direct payment process is a move to keep its top broadcasters active by helping them monetize their voice content. For marketers, this can be a trendy way to connect with an exclusive audience. Brands can take advantage of earning more revenue as Clubhouse doesn’t get a cut on the payment.