Instagram

Instagram Testing Shopping Posts as Paid Ads

Instagram has started testing its new feature by letting some brands use their organic shopping posts as paid ads with Ads Manager. The tests started on 9 September 2019. This is in line with Instagram’s plan of improving the shopping experience of users in their platform. Following the success of organic shopping posts from Instagram’s …

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Instagram’s IGTV Updates Giving Creators More Options and Better Experiences 

On the 4th week of August 2019, Instagram released three updates to its video platform, IGTV. The updates aim to give creators more options and freedom for previews, video length, and hashtags. Cropping Previews and Thumbnails The video upload process remains the same except for the “Post a Preview” option. Now users have the option …

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Instagram makes changes in disabling accounts

Instagram is taking steps toward platform safety. The photo and video sharing platform announced on 18 July 2019 that it will be more vigilant in removing accounts that violate policies. Instagram, together with Facebook, have recently introduces new changes to ensure a supportive place for everyone and that the content shared by its users are …

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Instagram Rolls Out New Chat Sticker on Instagram Stories

Instagram tweeted an announcement that it will include Chat stickers on its Stories, which may invite followers or users to a group chat. The creators or the one who published the sticker on the Stories can review the people who requested to join the group chat. The chat can be ended anytime. Implications for Brand …

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Bringing Ads to Explore, Instagram’s Discovery Destination

The Explore Tab on Instagram is a feature that allows people to access different content from creators, influencers, and users. Instagram reports that over 50% of all accounts on the platform are active monthly. Ads on the Explore Tab Instagram business head Jim Squires says the Explore tab consists of tailored content for users to …

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Instagram Features Branded Content as Ads

On 4 June 2019, Instagram announced that advertisers can promote its own brands using organic content of content creators or influencers. According to Instagram, around 68% of Instagram users engage with content creators. Through the brand and influencer partnership, brands have the capacity to reach new leads and evaluate analytics. Through this new feature, advertisers …

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Instagram's Explore Tab Features Shopping and IGTV

Users depend on Explore to discover new content based on interests. Instagram announced on 16 May 2019 that the Explore tab has new algorithms that can help influencers, creators, and businesses reach its audience, depending on that user’s interests. According to Instagram, over 50% of Instagram users view the Explore tab, which gives users an …

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