Short-form video is the most engaging type of content today. It becomes an indispensable part of Brand Marketing Strategy. If you wish to learn more about Short Video Marketing on Social Media for Brands, join AIM at a virtual event on the 24th of May, 2022, from 14:30 to 16:00 PST.
The Speakers
- Dr. Flora Gu – Associate Professor and Associate Head, Department of Management and Marketing, Faculty of Business, Hong Kong Polytechnic University. She will be speaking about Influencer Marketing Effectiveness.
- Ms. Kitty Lun – Head of Creative Shop, Meta. She will be speaking about Instagram Academy.
- Dr. Royce Yuen, JP – Professor of Practice / CEO, MaLogic. He will be speaking about Telling Your Brand Story in Digital Age.
- Mr. Bernie Wong – Founder of Social Stand Limited & Committee of AIM. He will be speaking about How Brands Could Leverage Short Video for Social Media Marketing (TBC) and will conduct a Doctoral Research Result Sharing on “A New Way to Win Customers on Social Media: An Examination of Storytelling Factors of Brands’ Tiktok & Instagram Short Videos”.
The webinar medium is Cantonese. CLICK HERE to register for the event.
