On 18 October 2021, Bernie Wong, the owner and founder of Social Stand, got featured in an article at Salesmate, an IT and Services company in the U.S. The Content Editor of Salesmate, Jainy Patel, is fond of myth-busting write-ups. Her latest article, “Busting the Myth! Live Chat Alienates Customers,” features insights from 7 digital marketing experts.
According to Bernie:
“Live chat is winning the customer support race. They generate the highest customer satisfaction level at 73% compared to emails and phone calls. Customers don’t get stuck on hold for hours. They can multitask while waiting for a resolution to their queries.
Live chat can also boost conversion rates. Chatters are 2.8 times more to buy high-price and new products after engaging with a live agent. It is vital to answer their questions in real-time during the buying experience. As such, live chat boost conversion rates by 20%. “
As a creative digital and social media marketing professional, Bernie has worked with Fortune 500 brands like Starbucks, GAP, Adidas and Disney, etc. He has helped clients to engage with their audiences, tell their stories, and “unleash the power” of their brands. He has also been invited as a speaker and trainer of different marketing conferences and workshops.
If you want to read more about the myth-busting write-up, check it out here: