Day: April 22, 2021

Facebook Explores More Feedback Driven News Feed

Facebook Explores More Feedback Driven News Feed

Facebook aims to give its users a more personalized experience. That is why the platform is continually enhancing its news feed. The most significant measure it has made is enabling news feed control bars and filters. For better ad targeting, the platform also added category labels for Pages and dynamic ads. Today, Facebook is exploring …

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Facebook Tests New Options on Video Advertising

Facebook Tests New Options on Video Advertising

Facebook and Instagram have been cited as the most popular video platforms for brands. Businesses commonly use video marketing within these platforms in a different format. They may either be live broadcasts, long-form IGTVs, or short-formed clips. Around 500 million users tap into Stories daily. While Instagram Reels continue to outcompete TikTok. Today, Facebook tests …

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Facebook Social Skills Video Series Part 6 – “Brand Marketing”

Facebook Social Skills Video Series Part 6 – “Brand Marketing”

Facebook Social Skills is now on its 6th episode. The first 5 episodes covered topics such as: ad placement audience engagement community building social media strategies effective brand performance Today, Facebook Social Skills Video Series Part 5 discusses “Brand Marketing.” This 6th Social Skills episode features Joshua Kong, the regional manager of Elixus. Josh notes …

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Facebook Will Shut Down Its Analytics by 30 June 2021

Facebook Will Shut Down Its Analytics by 30 June 2021

On the 1st week of April, Facebook has made an important announcement that stirred brands, businesses, and marketers alike. Facebook will shut down its Analytics by 30 June 2021. This gives them barely 3 months to export and save their data before it shuts down. Facebook Analytics Facebook Analytics is a robust collection of consumer …

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