YouTube has been rolling out significant changes in the past few months. It rolled out YouTube Shorts, shorter videos below 20 minutes. It also added smart replies and Stories insights to its Creator dashboard. Recently, YouTube adds new sets of music mixes.
Two new activity bars will now show on YouTube’s Music homepage.
The 1st one includes 7 new personalized music playlists focused on daily life routines. It shows recommended music you might like and vibes capturing different corners of the world.
The 2nd one shows 4 feature activities such as:
Users can bring all their favorite playlists together by combining them on “My Supermix.” This feature replaces “Your Mix.”
YouTube adds new sets of music mixes on 09 November 2020.
Implications for Marketers:
YouTube’s new set of music mix aims to get more users to download the app. The platform expands its music playlist to provide the right rhythm for every moment and mood. Marketers should consider using music playlists in their ads and campaigns. Music has the power to move audiences. Harnessing its power on YouTube can increase brand awareness. Being the 2nd largest search engine and 3rd most visited global websites, it pays to market on YouTube.