In the first part of 2021, WhatsApp focused on developing eCommerce tools. These included carts and Shop buttons. Such business features aim to build the platform’s social eCommerce. To further support these tools, WhatsApp enables bigger image display on messaging. This is like the full image display on Twitter.
Starting today WhatsApp users will no longer see cropped-to-fit images. Photos and videos will appear larger in the messaging thread so that no detail will be left out. A bigger image display on WhatsApp messaging is a simple tweak. But WhatsApp expects to boost user engagement as people see a better representation of the visual display.
WhatsApp enables a bigger image display on messaging on 30 April 2021.
Implications for Marketers:
A bigger image display on WhatsApp messaging is a move to boost user engagement by enhancing visual displays. For marketers, this can mean new options to enhance WhatsApp ads with creative visuals. As the platform continues to expand its business tools, it may be worth the time considering WhatsApp marketing.