In the past years, users can predict trending Tweeter conversations. Trends are commonly based on holidays and seasons. Recent happenings cause major shifts. Needless to say, the world has undergone a big transformation. Today, Twitter shares key trends from May to June 2020. This is to give an insight into what’s the hot topics after the coronavirus outbreak.
Important conversations trend in June. These include:
- #BlackLivesMatter
- Pride Month
- COVID-19 pandemic
As such #Juneteenth conversation reached +405% in volume. June also saw a popular shift of indoor to outdoor emojis.
The top 3 hashtags from May to July 2020 are:
- #inspiration
- #motivation
- #smile
While, the trending topics from June to July 2020 are back-to-school, entertainments, and outdoors.
- Camping
- Hamilton, the Musical
- Online Education
- RVing
- School Entrance Exams
- WNBA
This means that people are beginning to adapt to the new normal. They look at moving forward after the pandemic lockdowns. Twitter shares these key trends from May to July 2020 as of 22 July 2020.
Implications for Marketers:
Twitter has been actively sharing helpful insights over the past months. They launched the Full 2020 Marketing Calendar to help marketers plan. These shared key trends from May to July 2020 are another thing for marketers to watch out for. It may be worth capitalizing on trending hashtags and topics. Aligning them with a brand’s content may help in discovery. With more than 140 million active users, why not board to Twitter marketing early and lead the crowd.
Reference: https://marketing.twitter.com/na/en/insights/twitter-conversation-report-june-2020-lookback
