Twitter’s new copypasta and duplicate content policy clarify what constitutes a content violation and what will happen to the account. Copypasta is the Internet slang for duplicating content via a copy-and-paste functionality. It can be a duplicated block of text, image, or mixed content. The purpose of this repetitive content is typically a scam or spam. As they are disruptive to the Twitter Nation’s experience, Twitter will limit the visibility of accounts with copypasta or duplicate content. They will also be subject to the violation reviews of Twitter Rules.
Twitter implements a new copypasta and duplicate content policy on 10 May 2022.
Implications to Marketers:
Twitter’s copypasta and duplicate content policy aims to boost trust within the platform. It is beneficial for marketers to uplift brand trust in the platform.