We’ve been seeing Twitter promoting meaningful conversations among its users. On 20 May 2020, the platform updated its conversation settings. It allowed users to choose who’ll be able to reply on a Tweet. Last 10 June 2020, they added retweet prompts. These encourage users to read the content before retweeting them. Recently, Twitter enabled possible offensive comment warnings
The possible offensive warning comments will show when a user post a comment containing harmful or offensive words. Twitter’s technology will trigger a prompt based on two detection methods. These are the account’s previous interactions and the platform’s text scanning capability. The warning will show the reason why you receive it and a suggestion to revise the comment. The user can still post the comment if he/she wants to proceed.
Twitter enables possible offensive comment warnings as of 11 August 2020.
Implications for Marketers:
Twitter’s possible offensive comment warnings aim to cut misinterpretations and offensive comments. Instagram adopts the same process also. For marketers, this can drop negative criticisms. As such, they can better build a brand’s reputation via Twitter marketing. But it will also be worth generating positive comments. By posting creative and engaging content, marketers can boost engagement and positive comments.