TikTok has recently introduced a new feature called “Add to Music App,” which aims to strengthen its ties with the recording industry. This feature enables users to add tracks they discover on TikTok directly to their music library in various streaming services like Spotify, Apple Music, and Amazon Music.
This integration harnesses TikTok’s significant role in music discovery, allowing users to directly transfer their newfound favorite songs to their preferred music streaming apps. By doing so, TikTok not only cements its position as a key player in unveiling both new and classic tracks but also enhances user experience by bridging the gap between short-form video content and music consumption.
TikTok adds new integration with major streaming platforms on 14 November 2023.
Implication for Marketers:
Marketers can leverage TikTok’s “Add to Music App” feature to enhance brand visibility and engagement. By associating their content or advertisements with popular music tracks on TikTok, they can ensure that these songs, when saved by users to their streaming services, carry the brand’s message further. This creates a seamless link between entertaining content and music listening habits, potentially increasing brand recall every time a user listens to a saved track. It’s a novel way to integrate branding with users’ daily entertainment and music streaming experiences.