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On 11 May 2020, Facebook launched unpaid promotion tags, stickers, and hashtags. This is to support businesses from the ongoing crisis. COVID-19 pandemic poses a big
The COVID-19 pandemic has fast-tracked digital transformation among businesses today. Because of lockdowns and quarantines, brands need to use technology to keep online visibility. In
Many businesses suffered because of the COVID-19 pandemic. They have to shut doors for a while to flatten the curve. But a continuous connection with
Marketers should know which ad works well. So they can perform better on future campaigns. But doing so isn’t easy. With many options and so
Facebook在加州聖荷西舉辦的年度F8開發者大會上宣布，其Facebook Messenger平台已新增擴增實境功能。 Facebook行銷產品副總裁David Marcus表示，Facebook Messenger上有超過30萬台聊天機器人，及超過20萬名Messenger平台開發者。每個月Facebook Messenger上的使用者和企業之間都會發送超過80億則訊息。 Facebook在會議上宣布，第一批引進擴增實境效果的品牌包括Asus、Nike、Kia和Sephora。其他品牌可以加入等候名單，以透過Facebook相機效果將擴增實境整合到他們的Messenger應用程式中。 Asus將使用擴增實境功能讓消費者在虛擬世界中體驗產品拆箱的過程。Kia則將使用擴增實境讓用戶透過Messenger定制和個性化Kia Stinger。 Nike讓用戶透過Messenger應用程式一窺隆重登場的新款運動鞋。Sephora使用擴增實境讓人們可以藉由Messenger軟體嘗試虛擬化妝品。 此外，當人們使用Messenger與品牌進行互動時，品牌可以要求用戶打開Messenger的相機，並利用品牌特定的擴增實境濾鏡。包含濾鏡效果的圖片和影片可以保存在用戶的相機膠卷中，或共享到故事、群組或對話中。 這個功能對於品牌來說是一個重大消息，因為這將大大提高品牌在平台上的主導性。此功能將吸引越來越多的用戶試用特定品牌的產品。 此外，在另一個新功能更新中，來自M的建議也將提供翻譯建議。當Messenger用戶在平台上接收到的訊息不是母語時，Messenger會詢問用戶是否希望翻譯這些訊息。 這些新功能預計將使用戶和品牌的關係比以往更加緊密。 資訊來源：Facebook 圖片來源：Facebook
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