Snapchat Rolls Out “Sounds”
October 15, 2020
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Snapchat rolls out “Sounds” on its Snaps and Stories features. This transforms them into a TikTok clone. TikTok has been popular because of their music
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Snapchat Adds Local Lenses to Its AR Tools
October 12, 2020
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Snapchat was launched in 2011. It’s an image and video messaging app. Today, the platform has around 314.6 million users globally. A major percentage of
Snapchat Releases 20/20 Vision for Mobile Videos
September 2, 2020
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As a popular messaging app, Snapchat is a potential platform for digital marketing. As of July 2020, it has 239 million daily average users. Recently,
Snapchat Launches Snappables Interactive Lenses which are AR Enhanced
June 12, 2018
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Snapchat has launched a new feature called the Snappables. Snappables are type of AR (Augmented Reality) enhanced interactive lenses. These lenses can be controlled with
Snapchat Launches Snappables Interactive Lenses which are AR Enhanced
May 29, 2018
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Snapchat推出了一項款名為「Snappables」的新功能。 Snappables是一種加入AR（擴增實境）的互動式濾鏡。該濾鏡可以透過觸碰、動作以及面部表情等進行控制。 這個不斷增加濾鏡新花招的熱門平台相當熱衷於此新功能。 而Snappables將可在Android和iOS上使用。 Snappable會出現在Snapchat的濾鏡選擇中。與其他濾鏡一樣的是，新濾鏡將持續以動態方式呈現。Snappables會顯示在圓形拍照圖示的左側。臉部濾鏡和世界濾鏡將顯示在右側。 Snappables可讓用戶與朋友們分享遊戲體驗並一起玩AR遊戲。一旦用戶選擇了Snappables濾鏡，畫面上將提供如何使用的指示。用戶還可邀請朋友加入遊戲。 Snapchat表示，某些Snappables可讓用戶進入另一個世界，而某些則是需要以臉部動作和表情來操控的自拍遊戲。舉例來說，某個Snappable濾鏡可能會把你的眼睛變成球，而你需要在畫面上四處移動那顆球以設法進球。 據Snapchat發言人所說，Snappables只是Snapchat全新AR體驗的第一步。到目前為止，其濾鏡都是以改變使用者的外貌為主。然而，Snappables展現其各種嶄新的嘗試。 Snappables讓用戶可以邀請朋友加入，以一起體驗新奇的AR世界。 這個新功能將更進一步提升該平台的互動性。具影響力者可望利用此一功能來與他們龐大的追隨者分享引人入勝的內容。香港品牌和行銷商更可以使用Snappables來吸引受眾的注意力。 資訊來源：Snapchat 圖片來源：Snapchat